Pictured: Patrick McGrath, Managing Director & Lynn Murray, Marketing Director of Hatch Mansfield; Rosamund Barton, Director & Chrissy Dorner, Account Director of R&R Teamwork.
Communications agency R&R Teamwork and wine importer Hatch Mansfield scooped the prize for the wine news story that got everyone talking, breaking the news that Champagne house Taittinger is to make English Sparkling Wine in Kent under the Domaine Evremond name, having snapped up 69 hectares of farmland in Chilham, Kent.
The photo accompanying the press release for the launch of Domaine Evremond featured Patrick McGrath of Hatch Mansfield holding a French flag and Pierre-Emmanuel Taittinger clutching a Union Jack in a symbol of unity between the two nations and the unique project.
The story went not only around the UK, but around the world, garnering extensive column inches and reaching over 63 million people. The news quickly spread to TV and radio, both in the UK and France.
The Drinks Business judges loved the way R&R and Hatch Mansfield spread the net to a wide group of targets rather than just the usual suspects. Many referred to it is the “dream” wine news story and were impressed at how much coverage the story got years ahead of a single bottle being produced.
4th May 2016
Pierre-Emmanuel Taittinger, President of Champagne Taittinger, has made English Sparkling Wine history today by planting his first vines in Taittinger’s new Domaine Evremond vineyard in Chilham, Kent – the first Grande Marque Champagne House to plant vines in the UK. ...read more
The first half of 2016 has been a busy one so far on the Domaine Evremond estate. Patrick McGrath MW, Stephen Skelton MW and the Taittinger viticultural team have spent some time on the ground overseeing the first stages of preparing the soils for next year’s...read more