Pictured: Patrick McGrath, Managing Director & Lynn Murray, Marketing Director of Hatch Mansfield; Rosamund Barton, Director & Chrissy Dorner, Account Director of R&R Teamwork.
Communications agency R&R Teamwork and wine importer Hatch Mansfield scooped the prize for the wine news story that got everyone talking, breaking the news that Champagne house Taittinger is to make English Sparkling Wine in Kent under the Domaine Evremond name, having snapped up 69 hectares of farmland in Chilham, Kent.
The photo accompanying the press release for the launch of Domaine Evremond featured Patrick McGrath of Hatch Mansfield holding a French flag and Pierre-Emmanuel Taittinger clutching a Union Jack in a symbol of unity between the two nations and the unique project.
The story went not only around the UK, but around the world, garnering extensive column inches and reaching over 63 million people. The news quickly spread to TV and radio, both in the UK and France.
The Drinks Business judges loved the way R&R and Hatch Mansfield spread the net to a wide group of targets rather than just the usual suspects. Many referred to it is the “dream” wine news story and were impressed at how much coverage the story got years ahead of a single bottle being produced.
4th May 2016
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Pierre-Emmanuel Taittinger, President of Champagne Taittinger and partner Patrick McGrath, Managing Director of Hatch Mansfield are celebrating the very first harvest at Domaine Evremond in Chilham, Kent, just one and a half years after the initial historic planting....read more
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